The Health Club and Spa at Chelsea FC, Stamford Bridge commissioned me to create all its new imagery in conjunction with launching their new club sponsor Nike.
The Chelsea Health Club & Spa features one of the best swimming pools in a private health club in London. The pool is 25m long and 10m wide, it is ozone-treated and maintained at a constant temperature of 29°c.
Along with a super clean pool they have their own SWIMTAG, more than just a lap counter, SWIMTAG is a motivational tool, encouraging you to reach your goals. With each use, you have the ability to view accurate data online, allowing you to tweak your technique and work on any weaknesses in your stroke.